The Cadillac F1 team Adopts Apollo Program Playbook to Build Squad from Scratch for Australian Grand Prix.

Approximately a full year ago at the Vegas Grand Prix, Cadillac were finally given the go-ahead as the world of Formula One's latest entrant for the 2026 season. Constructing the organization from the ground up has involved a frenetic pace of work that the principal, Graeme Lowdon, has equated to the NASA lunar mission. As Formula One descends on Las Vegas this weekend, Cadillac understand time is getting tight.

The Countdown to Australia

At the final race of the campaign to be staged in the America, with approximately a hundred days to go before they take to the track for the first time in Australia at the first race of 2026, Cadillac have made significant progress but, in what must seem like a sisyphean endeavor, they are conscious there will never be enough hours in the day.

The chief technical officer, Nick Chester, joined the nascent team in the spring of 2023 soon after it was formed, when the squad were without even an confirmed place. He has been at its center ever since and has a amused expression when considering the journey.

“There might be a brief moment reflecting at what the team has achieved and go: ‘Incredible, what an achievement what the team has created in less than three years,’” Chester states. “But then the following moment you think: ‘Yes, we still have a significant amount to do.’”

An Unprecedented Challenge

Nick Chester enjoyed success at the Renault team in Fernando Alonso’s victorious campaigns of the mid-2000s and was in control of technical development at the new Mercedes-Benz Formula E team, but no other project has truly matched the challenge of bringing the quintessentially American Cadillac brand, a factory team backed by the corporate entity, GM, into F1.

“Establishing an grand prix team from nothing, when will you ever have the possibility to do that?” he observes. “It's unparalleled. In an established team you don’t get the opportunity to alter organizational mindset.”

With every day that passes thoughts are sharper on the looming decisive point in Melbourne and targets are being set realistically.

“You have to assume that any incoming team coming in is likely to start at the back but simply getting on to the grid will be an accomplishment in itself,” Graeme Lowdon stated this year and while the CTO echoed this he thought the squad had a point to prove as well.
“The first thing we intend to prove is that we belong on the grid,” he says. “So that we turn up and we perform competently. We seek to prove that we are a serious contender performing the right things on the race track. After we’ve shown that we are a legitimate team, then we will focus on improvement after that.”

Pilot Selection and Recruitment Drive

In the summer they signed Sergio Perez and Valtteri as their racers for 2026, a duo distinguished for their priceless expertise in competing at the leading positions in two of the sport’s biggest teams, Red Bull and Mercedes-AMG, and the Finnish driver expressed the sentiment of combative optimism.

“Of course, we have a realistic outlook,” he commented. “We face a huge amount of work to do, and it’s going to be most likely a challenging beginning, because it is F1. But we aren't joining to remain at the rear. I am confident given this organization, with this group, these personnel, it's entirely possible we won't be able to progress rapidly to the front and taste victory.”

To achieve that goal recruitment has been in full swing, with staff now at over 400 and scheduled to attain the objective of 600 swiftly. Complementing their current base at Silverstone, the squad are in the midst of building an headquarters at the Fishers location in Indy and there is the GM works in North Carolina, where they are building the plant to produce the 2029 engine, scheduled for the 2029 season – until then they will run Ferrari engines – and the Toyota's wind tunnel in Cologne. It is a sophisticated organisation, different from the direction in the sport for greater centralisation, and has prompted the fresh organizational mindset to which Nick Chester referred to.

Space Mission Model

“It’s highly modelled on the Apollo program,” remarked Lowdon shortly before the British GP in July. “We have a clear-eyed view, we understand how tough it is. The schedules, are incredibly tight. Alright, it's not a space expedition, but it feels like it sometimes.”

So they have embraced, rather than the usual hierarchical system, a decentralized management comparable to that of the space agency's, where there were a variety of Apollo teams all working on various components of the program in a multiple sites.

“When you must follow a procedure where an issue arises and they report it to their team leader, that manager communicates with a supervisor in another department, it is relayed back, the process is very slow,” notes Chester. “So we empower people to take charge. Avoiding managerial sign-off for everything is far more efficient and faster.”

The Future

The success of this nimble strategy will be proven in the heat of competition when the season begins and there is no little amount at stake for Formula One, too. Cadillac have signed as their test driver the young Californian Colton Herta

Paul Richardson
Paul Richardson

Liam Visser is a Dutch fashion journalist with over a decade of experience in luxury style reporting.