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Users will soon have a updated setting that allows them to reduce the volume of AI-created videos appearing in their feeds. This initiative comes as the service revealed that it currently hosts in excess of 1 bn content made with AI.

Trial and Implementation

This change is undergoing trials over the following weeks before a widespread rollout. This shift aligns with a rise in content created by AI, spurred by emerging content generation software.

The Broader AI Trend

It has been noted that almost one in 10 of the most rapidly expanding channels on a popular video site exclusively feature clips produced artificially. A significant portion of this output is deemed “AI slop”, a phrase for poor-quality, mass-produced content that is often absurd or dreamlike.

“We know from our community that many people like content created using AI tools, ranging from AI artwork to informative clips, and we aim to give people the option to adjust the amount of that, according to their own choices,” stated a spokesperson.

Scale of AI Content

The service announced that there are currently 1.3bn videos on its service labeled as artificially created. Collectively, in excess of 100 mn pieces of content are uploaded to the service daily, making AI-generated material a limited part of its total content library.

Customizing Your Feed

Members will be capable of decrease or raise the amount of AI content they view by using the “manage topic” option in the application and choosing the AI content topic. Other topics that can already be adjusted under the filter include politics, style, aesthetics, and movement.

Content Labeling and Policies

TikTok’s rules require creators to tag “realistic” AI-generated content, and it prohibits harmful AI impersonations of celebrities or crisis events. Any believable AI-generated clip that is not labeled can be deleted under its user guidelines.

In addition, the service will henceforth apply an artificially created tag to content created with its own AI tools, or identified by an industry-wide initiative for recognizing content made by AI. This action is designed to stop users from seeking to evade the labeling process.

AI Literacy Programs

The platform is additionally introducing a $2 million awareness program for specialists and organizations to develop learning resources about using AI responsibly. This initiative will benefit educational bodies focused on training coding and technology.

Moderation Strategy

TikTok has supported its moderation strategy, during controversy over plans to lay off hundreds of safety staff in Britain. It is planning to reduce 439 jobs in its trust and safety division in the UK capital, with worker representatives and digital protection specialists expressing worry that people are being substituted by automated systems.

A trust and safety lead clarified that human moderation would continue to be important, but artificial intelligence can shield workers by filtering out the most graphic content prior to it is viewed by humans. The company reported a significant reduction in shocking and graphic content reviewed by safety staff over the last 12 months due to the use of its machine learning processes.

It is vital to balance humans and technology to keep the platform safe,” she said. “We’ll have people as integral to the approach, but we also think it’s highly necessary to minimize viewing of harmful content as swiftly, which is the area in which a lot of the machine support is really helping us process content quickly.”